Search engine optimisation is one of the most facets of online marketing. so it should come as no great surprise that there is a myriad of mistakes that small businesses make when they are trying to get their search engine optimisation strategy right. Speaking with one of the leading SEO Gold Coast company we have put together a list of four common SEO mistakes that small businesses make when they are trying to optimise their website for organic search. Use this list as a warning to ensure that you would do not make the same mistakes if your SEO strategy.
Keyword Cannibalisation
Keyword cannibalisation refers to when hey website publishes multiple pages that are all targeting keyword or the same set of keywords. For instance if you are a local plumber that wants to rank for the search term local plumber you only need one page on your website with that Target search term. what are the biggest mistakes that we see is small businesses will create sounds of different pages that all target the same search term in the hopes that volume of pages equals more traffic and better rankings. Quite the opposite, having multiple pages on your website that are all targeting the same search terms means that it is very difficult for search engines like Google and Bing to determine which page to show up users are making a search.
Low Quality Link Building
When it comes to building effective links remember that it is about quality not quantity. creating one high quality link for your website is always better than creating 1000 low quality links website.
Not Creating Value for Users
At the end of the day, Google wants to reward high-quality websites with higher rankings in the search results Pages. You need to ensure that your website is creating real value for their users and provides relevant content that resonates with the search terms that users are typing into Google to get to your web page.
Cutting Corners
When you cut corners in SEO you tend to straight into the Black Hat World of SEO. It’s important to remember that search engine optimisation is a long-term strategy and needs to be treated as such. Trying to expedite the process with blackhead tactics means that you are more likely to get a Google penalty and struggle to maintain long-term search rankings.
